Altura Auto 303-731-3456 Altura Auto

About Us

Based in Xalapa, Veracruz, Mexico, we’ve worked with brands like Shopify, Expedia and CNET. Our CEO Zeph Snapp has been invited to speak all over the United States, including Pubcon, Mozcon and multiple Digital Dealer conferences.

It was at one of those that a dealer first approached us to build a Spanish language website for them. Creating a static website was easy. We had done that many times before. But when it came to translating the inventory pages for a dealership turning over between 30 and 60 percent of their inventory on a monthly basis, the task felt daunting!

After months of development, we were able to build a proprietary system using the HomeNet feed system that would allow us to do Human Translation of inventory pages on a daily basis, at a price point that auto dealers could afford.

And ever since we have been helping support the efforts of auto dealers who want to sell more cars to Spanish speakers.


We take great pride in being a fantastic service provider. Here are some things that you can count on when you work with us:

If these values sound like a good fit for your dealership, give us a call, or drop us a line!